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About Us
We reached a huge milestone back in 2010…we celebrated 10 successful years of empowering girls and inspiring them to be more confident and love who they are. To celebrate and say thank you to those who supported us through the years, we created a video about our passion, the staff who works so hard to create the magazine and YOU the readers!
Reader Profile
98% purchased items for their rooms within the last 6 months 98% shop with parents 96% spend at least 1 hour on the Internet daily 95% pick out their own beauty products 87% watch at least 1 hour of TV daily 86% receive an allowance each week 85% play at least one sport 84% have wanted to buy something after seeing it in DG 81% IM friends on a daily basis 79% have a brother 78.5% of readers check out ads in DG 77% have a computer at home 73% have a sister 64% use a cellular phone 28% of subscribers have written to us
2012 Editorial Calendar
February/March 2012 Annual Pet Issue
- Choose Your Mood!
- Make a Great First Impression
- Do You Take the Lead?
- Pet Contest Winners!
April/May 2012 Spring Into Action
- Tips to Go Green!
- What's Your Health IQ?
- What Confident Girls Know
- Are Your Friends True Blue?
June/July 2012 Summer Fun!
- Sizzling Summer Fashion
- Am I Normal?
- Magic Words for Sticky Situations
- Boy Questions Answered!
August/September 2012 Back-to-School
- Celeb Fashion Tips
- Middle School Fears!
- Back-to-School Essentials
- Are New Things Your Thing?
October/November 2012 The Friendship Issue!
- Save This Friendship!
- Be a Better Bestie
- Are You a Friend to Trends?
- BFF Contest Winners!
December/January 2013 Happy Holidays!
- Holiday Gift Guide!
- Dealing With Difficult People
- Wonderful Winter Fashion
- Do You Believe in Yourself?
PUBLISHING SCHEDULE 2012
| ISSUE DATE | AD CLOSE DATE | MATERIALS DUE | ON SALE DATE |
| February/March | 11/11/11 | 12/15/11 | 1/31/12 |
| April/May | 01/13/12 | 02/16/12 | 03/27/12 |
| June/July | 03/09/12 | 04/12/12 | 05/29/12 |
| August/September | 05/11/12 | 06/14/12 | 07/31/12 |
| October/November | 05/13/12 | 08/16/12 | 09/25/12 |
| December/January | 09/14/12 | 10/18/12 | 11/27/12 |
We also offer many options for digital advertising. Contact Vanessa Schuet for pricing if interested.
Where Discovery Girls is Sold
- Distributed in the U.S. and Canada through:
- Bookstores such as Barnes & Noble, Waldenbooks, Chapters,
- Wal-Mart, Shoppers Drug Mart, Target, CVS Pharmacies
- 4th best seller (out of 120 titles) in Barnes & Noble's Family and Children category
- Parents' Choice Award Winner
- 2004, 2006, 2007, 2008, 2009 iParenting Media Award winner
- 2011 NAPPA (National Parenting Publications Awards) Gold Award Winner
Subscription Rate: $19.95 Single Copy Rate: $4.95
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